Do you have a blog for your business? If the answer is in the negative, then do any of these statements ring a bell?
· We tried blogging, but for the time spent on it, we couldn’t measure the exact ROI.
· We don’t think it’s possible to allocate any resources for it.
· Is it really worth it?
· We don’t think it’s a good idea sharing our business tactics and tricks with others. Then will our clients pay for it?
Businesses give these and many more reasons for not starting a blog. The fact remains that blogging when done consistently and efficiently is an excellent marketing tool. Don’t you think it’s time you get started on the blogging bandwagon? As forbes.com states, a well designed and thoughtful blog is an efficient strategy to drive in new sales.
Many business owners regret that they didn’t start a blog earlier. Whether you are a small business owner looking to improve your sales or a digital marketer looking to convince your boss about starting a blog for your company, here in this post we provide you with the right ammunition to do it. We help you decide if your business needs a blog and if yes, we help you figure the correct way to go about it.
We look at the three major problems or hurdles, businesses face when they decide to start a new blog.
Hurdle #1: “We don’t think anyone will be interested in reading, what we post.”
Think again. If you have the vision that a business blog is all about the company, its goals and objectives, the people working there, then it’s time to strike off that image. Your content creation time should be spent on writing stuff that people wish to know. It should help them solve problems on their own. Think of it as sharing your expertise with your prospective clients. Once, your target audience gets a taste of what you can do for them, there is a greater chance of them converting into your customers.
Hurdle #2: Yes, Blogging is interesting and engaging, but can it justify the ROI?
Your email list is a valuable asset for your company. Each mail id on the list represents a potential customer, who if interested in your offers and discounts, can turn into a client. If you are able to find a direct relationship between your business blog and lead generation, then you can be assured that you are doing blogging right. Leads transform into sales and you can easily quantify a value for each view your blog posts get.
Hurdle #3: SEO framed content feels so formulaic and outdated. Will these contents really be able to get us the right target audience?
Search engine optimized contents are no longer keyword stuffed spam contents. With the evolution of search engines, the contents have morphed into user-friendly ones. They have to make people want to read them if these contents are to be ranked higher by search engines. The people who read them could include your target audience.
Don’t you think it’s high time you think seriously about blogging for your business?